skip to main |
skip to sidebar
My Perfect Pet, a fresh, frozen and all-natural dog food company in California, USA, has launched a new online store at www.5thAvenueDog.com.
My Perfect Pet’s online store will give consumers across the lower 48 states access to the company's dog food via overnight delivery. The online retail store offers six different food blends: Knight’s, Boomer’s, Buckaroo, Hunter’s, Roxy’s and Snuggles. My Perfect Pet dog treats, Bobo’s Bites and Party Bites, will soon be available to purchase online as well.
“This makes My Perfect Pet available to anyone with an address, even in areas where we do not yet have distribution to retailers,” says president of My Perfect Pet, Karen Scoggins. “Now dog lovers across the continental US can give their dogs the best food, all with the convenience of having it delivered right to their doors.”
To buy products off the My Perfect Pet webpage, customers can select “Buy Online” on the left banner or “Purchase” at the top menu, which will redirect them to the 5th Avenue Dog online retailer. The online store offers a secured input for credit and debit cards.
The company was founded in 2007 by entrepreneurs Jay and Mike Smith who were looking for alternative healthy petfood options for dogs. The company now employees four others at an industrial site that produces 15,000 to 20,000 petfood meals weekly, kept frozen to ship.
The company says its dog food consists of whole, unprocessed foods with unaltered proteins, natural enzymes, essential fatty acids, and US Department of Agriculture-approved fresh meat, poultry, fish and vegetables. The back of all Freshfetch packages contain US Food and Drug Administration nutrition information as well.
The dog food was tested on animals with health conditions and after proven successful in managing these conditions, it was sold to local pet specialty stores before being picked up by Whole Foods Markets.
“We had US$140,000 in sales in 2010 and hope to triple that in 2011,” said Jay Smith. “We are looking at a 3 to 4 percent market niche.”
Freshfetch meals are available online at www.freshfetchpetfoods.com, or by calling +1.877.433.8241 begin_of_the_skype_highlighting +1.877.433.8241 end_of_the_skype_highlighting.
A new trend in pet food has consumers turning to the butcher for fresh meat to feed their pets.
One retailer, Albright Farms, in Monkton, Maryland, USA, offers cuts of meat and bones specifically for pets. The meat products, from grass-fed and locally raised animals, are another way to promote sustainability of local farming.
“Our mission here is to get as much out of the animal as possible,” said Jake Dickson, an owner of Dickson’s Farmstand, a New York retailer of meats for pets. “Both in terms of profitability, but also philosophically — doing honor and justice to that animal.”
Dickson's Farmstand offers an array of animal parts, such as blood from hearts, tongues and livers as well as slabs of New York strip. Some of the meat trimmings are also ground up into sausage. Though, this meat is a more expensive choice for dog food, running about US$10 for a 1 1/2-pound package at Dickson's.
Another New York retailer following the petfood trend is Fleisher’s Grass-Fed and Organic Meats. The company's US$4, two-ounce ready-to-eat packages contain organic chicken and beef hearts, liver and tongue, and are sprinkled with beef fat.
“If you’re not feeding your dog human-quality food it’s a terrifying thing,” said Jessica Applestone, owner of Fleisher's. “It’s very true that there’s much more of a movement, and we’re very happy to see it. People see that pushing a better diet for their dogs results in less vet visits.”
Evermore Pet Food Inc., an independent, Brooklyn, New York, USA-based company, is now making Yappy Gourmet, its cooked petfood for dogs. The company drew on the trend of consumer awareness of dietary choices for self and the environment.
Evermore calls its Yappy Gourmet customers “foodies who are already committed to eating locally and sustainably and are looking to extend this ethos to their pets." It supports regional vendors in the Northeast and uses only human-grade, whole-food ingredients, the company says.
The products are cooked and then flash frozen to retain freshness, nutritional integrity and flavor. Available in beef and chicken recipes, Evermore can be purchased in various retail locations in New York.
Lynn "Nahnee" LaPointe, who worked as an educator in the Van Buren Public Schools for 27 years, has opened Nahnee's Nibbles, a business in Wayne, Mich., that provides homemade meals for pets, according to an article from The Belleville View.
The inspiration for Nahnee's Nibbles came after LaPointe's dog Bear was experiencing digestive issues and his veterinarian recommended a temporary diet of ground beef and rice. Because Bear responded so well to a natural food diet, LaPointe decided to develop other recipes.
"Nahnee's Nibbles has a collection of recipes offering a flavorful variety to suit a pet's individual tastes preferences and are sure to please even the most discriminating tastes," said Karen Reich, business partner and daughter of LaPointe.
Refrigerated, fresh dog food is a growing market that is predicted to increase to $473 million in annual sales by 2012, according to research firm Packaged Facts.The Freshpet Select brand sold at Schnucks is a mixture of brown rice, eggs, peas, carrots and barely cooked meats (chicken, turkey, beef, liver), plus added vitamins and minerals.“It’s been here over a year, and it’s going really well,” said Dennis McCaddon, grocery manager at the Schnucks in Springfield, Ill. “Customers are saying their dogs really love it.”Packaged Facts attributes the popularity of fresh dog food to convenience, technological advances, better distribution channels and heightened food-safety concerns.
