Euromonitor releases trends in pet nutrition video

In September 2014, Euromonitor International presented the results of its annual pet care research at the National Pet Industry trade show organized by PIJAC Canada. The video (first in a series) presented discussed some of the trends in pet nutrition that featured prominently at the show and reflect well trends observed in petfood retail in the US and Canada.
In the video, Euromonitor takes a look at three trends: locally sourced food, ethically sourced food and "free from" food. The video features Svetlana Uduslivaia, senior research analyst for Euromonitor. The upcoming second videocast will discuss product development trends with emphasis on the expanding array of proteins used in petfood.

Latin America pet care market grows

Pet care in emerging markets is booming as pet ownership rises among the middle class, an article in the Economist says. Specifically, Latin America’s spending on petfood and pet products increased 44% in the last five years to US$11 billion, according to Euromonitor.

The market research firm estimated that Chile has more pet dogs per person than in any other country. Rising incomes allow Latinos to treat dogs as members of the family because more of these young people are living alone, opting for pets as company and delaying marriage. These pet owners treat their animals as children, according to Euromonitor’s Emily Woon, who said that Latin America has become the “star market” in recent years. Despite their higher cost, Latinos choose dogs more often than cats, evident in the fact that dog food outsells cat food by almost six to one in this market.
However, there is room for further expansion in Latin America’s pet care market, as nearly three-quarters of Mexican dogs eat leftovers from burritos, the article says. Advertising campaigns like park billboards in Mexico City urge pet owners to switch to name-brand, packaged petfoods instead. The article also says that pet superstores make up more than one-fifth of pet product sales in America and Canada, but are seldom found in Latin America. The most popular stores in Latin America are still the small, independent pet shops, which retain customers by offering credit.

Euromonitor to host free pet care webinar July 27

Euromonitor International will host a free global pet care webinar on Wednesday, July 27.
The webinar, "Global Pet Care - What is Driving Growth in 2011 and Beyond?" will begin at 10 a.m. EST and offer a look into the development of the pet care industry as well as current market trends.
Euromonitor's Emily Woon, head of pet care research, and Lee Linthicum, head of packaged food research, will also cross-reference pet care data against the following systems to identify potential pet care market opportunities: health and wellness food and beverages system; dog and cat food packaging data on packaging system; and retailing system.
Registration for the free webinar can be done online

Video reports on industry growth, trends

Euromonitor International recently released a video reviewing pet industry growth in the past two years in addition to current petfood trends.
While petfood and pet care did not grow as much in 2009 as they did in 2008 due to the economic recession, when compared to other markets, the overall industry is still doing well.
“We expect this industry trend to pick up as the global economy outlook improves,” said Emily Woon, head of fresh food and pet care at Euromonitor.
She went on to explain the three trends currently seen in petfood: all-natural and organic petfood, weight management products and fortified/functional products.
“There is a lot of untapped potential from these three key markets,” Woon said.