Mars launches Eukanuba line in India

Mars Inc. subsidiary Mars International India has launched its Eukanuba pet food line in India.
Eukanuba brand pet food will be available in 1 kilogram, 3 kilogram and 15 kilogram packages in specialty channels in metro areas and in major cities across the country.
Mars acquired the Eukanuba brand, as well as Iams and Natura, from Procter & Gamble in 2014.
Eukanuba has been in existence for 69 years and has manufactured pet food in 70 countries. The Eukanuba portfolio includes products that cater to unique pet needs for maintaining healthy activity levels, shiny coats, dental protection, building strong bones and lean muscle, and maintaining proper function of the digestive tract.
'Eukanuba is a well-established brand and is trusted by pet owners across the world. It has a wider portfolio in terms of variants, textures and flavors for special needs of the pets,' Mars India Corporate Affairs Director Nitin Kulkarni said in a statement. 'With Eukanuba coming on board, we hope to satisfy the needs of our customers and pets around the world by offering them high-quality products.'

RECALL: P&G recalling Iams, Eukanuba dry petfood brands for potential Salmonella contamination

Procter & Gamble Company is recalling a number of lots of its Iams and Eukanuba dry petfood brands because the products have the potential to be contaminated with Salmonella.
These recalled dry dog and cat food products were made during a 10-day window at a single manufacturing site and distributed throughout the US. P&G's routine testing found that some of the products made during this timeframe have the potential for Salmonella contamination. 
A complete list of recalled cat and dog food products, including package size, lot code, UPC code and best-by date can be viewed on the US Food and Drug Administration's website.
The company says no Salmonella-related illnesses have been associated with the recalled products. Consumers who purchased these products should stop using them and discard them. Consumers can contact P&G for a refund at +1.800.208.0172, Monday-Friday, 9 a.m. to 6 p.m. EST. 

Pet food retailer Fressnapf Switzerland cuts prices

Pet food retailer Fressnapf Switzerland cut the price of premium pet food for all customers with the company's loyalty card.
Applicable to pet food brands such as Royal Canin, Iams, Eukanuba, Hill’s, Happy Dog/Happy Cat, Pro Plan, Select Gold, Iso Dog/Iso Cat, Nutro Choice, Almo Nature and Schweizer, the 10 percent discount applies immediately in stores and in the company’s online shop. The price-drop campaign is also supported by new Facebook ads, online banners and customer flyers. 

Eukanuba pet food to sponsor National Championship dog show

Eukanuba pet food brand will be among sponsors of the 12th American Kennel Club/Eukanuba National Championship dog show, which airs on ABC, Saturday, February 2, at 2 p.m. EST.
During the broadcast, a Virtual Viewing Party will be hosted with behind-the-scenes information on Facebook and a Tweet Chat on Twitter using the hashtag #celebratedogs. Highlights will also be available to view at www.akc.org/aenc.
“The AKC/Eukanuba National Championship offers the public the opportunity to learn more about each of AKC’s 175 breeds and how the predictability of purebred dogs can make it easy to match a particular breed to fit your lifestyle,” said Gina DiNardo of the American Kennel Club. “Viewers will be able to see each Best of Breed winner compete in the group ring, watch highlights from our Breeder of the Year and AKC Humane Fund Awards for Canine Excellence presentations..."

New distribution concept for Iams, Eukanuba pet food brands in Germany

Pet food manufacturer Procter & Gamble will introduce a new sales and distribution concept in Germany for its Eukanuba and Iams pet food brands, beginning January 1, 2013.
Procter & Gamble will assume responsibility for the order, shipping and billing function and for key account management. The current German distributor, Nash & Nunki, will aid in providing service in the new sales and distribution concept, as well as will service pet product retailers.
“The new structures make it possible to get closer to the customers and to utilize the respective strengths of P&G and Nash and Nunki even more effectively. They will enable us to react more quickly to trends in the market, understand our customers better and develop tailored solutions for the [specialty] trade accordingly,” said Lars C. Ortlieb, communications manager for Procter & Gamble's pet care division.  

Eukanuba donates to Canine Companions for Independence

Pet food brand Eukanuba recently donated to Canine Companions for Independence at its national graduation ceremony, in which the group graduated its 4,000th assistance dog team.
At the graduation ceremony, Eukanuba presented a check to Canine Companions for US$100,000 to sponsor a litter of puppies, called the "E-Litter," and build awareness for the need of volunteer puppy raisers. The puppies, once graduated as Canine Companions, go to people with disabilities to help them live independently.
“We are very thankful for our partnership with Eukanuba and are always looking for creative ways to increase our volunteer base of puppy raisers to help with our mission,” said Jeanine Konopelski, marketing director for Canine Companions for Independence. “Eukanuba’s E-Litter has become very popular with our existing supporters and has helped us gain first time donations from new fans."
As the "E-Litter" of puppies lives with their puppy raisers, the Eukanuba and Canine Companions' Facebook pages will feature video, pictures and updates so Facebook fans can follow the dogs. 

Pet food brand Eukanuba, American Kennel Club host World Challenge

Pet food brand Eukanuba's fifth Eukanuba World Challenge took place in Orlando, Florida, USA, in mid-December 2011, hosted by the 11th American Kennel Club/Eukanuba National Championships.
In the competition, 41 dogs represent countries around the world, competing in four geographically independent categories for the title of "Eukanuba World Challenge Champion 2011" and a US$10,000 prize. “AKC Grand Champion & Italian Champion Propwash Reckon,” a three-and-a-half year old Australian Shepherd representing the USA, won the “Eukanuba World Challenge Champion 2011” title. Second place went to the Toy Poodle “MultiCH. Smash JP Moon Walk” from Japan and the "Best in Show" winner in the FCI Section Asia. Third place and a prize of more than US$2,000 went to a Lhasa Apso named “CH. Zentarr Elizabeth,” representing the UK. 

Eukanuba opens dog, cat event center in Ohio, USA

Eukanuba, a P&G PetCare pet food brand, opened a canine and feline event venue in Wilmington, Ohio, USA, at the Roberts Centre.

The facility has more than 80,000 square feet of unobstructed space and can be used to host both dog- and cat-related activities, such as canine agility, lure coursing, herding, conformation, tracking, flying disc, dock diving, seminars and symposiums, sporting events, grooming competitions and training seminars. The venue also has a restaurant and hotel on-site.
“Eukanuba Hall at the Roberts Centre is an example of our long-term commitment to the breeder-enthusiast community,” said Mabe Rodriguez, vice president and general manager of P&G PetCare Americas. “Eukanuba is a proud partner of the American Kennel Club and look forward to hosting even more AKC sanctioned events at Eukanuba Hall.”

Eukanuba launches dog-centric '28-Day Challenge' to promote petfood

Eukanuba has launched its 28-Day Challenge, asking dog owners to feed their pets any Eukanuba formula for 28 days to "find out for themselves what a difference a premium Eukanuba diet can make," according to Manuel Miyar, the company's associate marketing director.
Interested consumers can sign up via Facebook, where participants can also enter a contest where one dog will be crowned the "Challenge Champion" and appear in Dog Fancy magazine and select Eukanuba advertising. “We all have such a passion for dogs and are committed to providing extraordinary nutrition so they look and perform at the top of their game,” said Miyar. The deadline for entering the challenge is June 12; the deadline for the champion contest is April 30.

RECALL: Iams dry food recall expanded

Proctor & Gamble is voluntarily expanding its recall to include veterinary and some specialized dry pet food as a precautionary measure because it has the potential to be contaminated with salmonella. No salmonella-related illnesses have been reported.

The following products are recalled:

*Iams Veterinary Dry Formulas
All dry sizes and varieties
01Jul10 - 01Dec11
All UPC Codes

*Eukanuba Naturally Wild
All dry sizes and varieties
01Jul10 - 01Dec11
All UPC Codes

*Eukanuba Pure
All dry sizes and varieties
01Jul10 - 01Dec11
All UPC Codes

*Eukanuba Custom Care Sensitive Skin
All dry sizes
01Jul10 - 01Dec11
All UPC Codes

The affected products are sold in veterinary clinics and specialty pet retailers throughout the United States and Canada. No canned food, biscuits/treats or supplements are affected by this announcement. A full listing of UPC codes can be found at www.iams.com

These products are made in a single, specialized facility. In cooperation with FDA, P&G determined that some products made at this facility have the potential for salmonella contamination. As a precautionary measure, P&G is recalling all products made at this facility.

Click here to see the Iams press release on the recall.

Eukanuba brand awarded 'Superbrand' status in three markets

Proctor & Gamble Pet Care's Eukanuba brand was recognized with “Superbrand” status in the three markets of Croatia, Hungary and South Africa.
The award honors a market’s strongest brands for exceptional achievements, excellence in branding and outstanding credibility.
“The 'Superbrand' status will help us to create an even more discerning brand identity in the three markets,” said Richard Pistori, P&G Pet Care commercial director for central and eastern Europe, the Middle East and Africa.

Eukanuba, magazine and Web site launch Cat College

Eukanuba cat food, Cat Fancy magazine and CatChannel.com recently launched Cat College – an online school where cat owners can learn more about their pets through educational courses.
The Eukanuba Cat College program kicked off in the January 2010 issue of Cat Fancy, with a quiz to determine how knowledgeable readers are about their feline pets. Readers are then able to go online and enroll in Cat College.
The Cat College curriculum includes courses on feline nutrition, biology, zoology, genetics, psychology, language, sociology, art history and physical education.
The program's valedictorian will win a year's worth of Eukanuba cat food.

Eukanuba showcases prebiotic line

Eukanuba, which is celebrating its 40th anniversary this year, showed off its prebiotic line of petfoods at the 2009 Meet The Breeds Convention at the Jacob Javits Center in New York, USA.
"Prebiotics feed the good bugs in the intestine system," said Eukanuba's Jason Taylor.
Taylor said the petfood is good for both dogs and cats, and is not breed specific.

Iams, Eukanuba offer prebiotic petfood

P&G Pet Care has introduced prebiotic petfood formulas of Iams and Eukanuba to help maintain pets’ gastrointestinal health. Featuring the prebiotic FOS (fructooligosaccharides), these new formulas stimulate the balance of gut microflora (species of good bacteria) which in turn promotes a stronger immune system to help fight disease, according to P&G.
"There has been an explosion of new prebiotic and probiotic products in human nutrition and … consumers are embracing these products to help promote their own digestive and overall health," said Dr. Sherry Sanderson, animal nutrition expert and associate professor at the University of Georgia College of Veterinary Medicine.