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9Lives cat food brand and its spokescat, Morris, are supporting the American Society for the Prevention of Cruelty to Animals (ASPCA) to help cats most in need. The cat food brand will donate up to 1 million meals to shelters for the 9Lives Morris' Rescue WatchSM campaign.
The campaign encourages people to participate by watching cat videos on MorrisRescueWatch.com. For each view, the campaign will donate one meal to a shelter up to 1 million meals. Additionally, through October 18, fans can submit their own cat videos for a chance to be one of three winners who will each receive a year's supply of 9Lives cat food and a US$3,000 donation to a shelter of their choice.
"9Lives Morris' Rescue Watch is a fun, easy, and interactive way for cat lovers to help feed and care for cats in need across the country," said Carrie Schliemann, director of cat food marketing at Del Monte Foods. "With the increased popularity of watching and sharing funny cat videos, we know fans will help make a big impact on the lives of shelter cats. We're thrilled to partner with the ASPCA in a continued effort to ensure that every cat lives well."
The American Society for the Prevention of Cruelty to Animals is hosting the 2013 ASPCA Rachael Ray $100K Challenge, where a total of US$600,000 in prize grants will be awarded to help shelters save more homeless cats and dogs.
The 49 contestants in 30 states will work to save more animals during the months of June, July and August than they did over the same three-month period in 2012. Last year's competing shelters saved more than 56,000 cats and dogs during the contest, an increase of 14,376 over the same period in 2011.
ASPCA and Rachael Ray will award a US$100,000 grand prize to the shelter contestant that achieves the greatest increase in pets' lives saved during this three-month period. The contestant that does the best job of engaging its community members in helping to save more animals will win US$25,000. Those organizations that do the best in their divisions will be eligible for between US$10,000 and US$25,000 in additional grants. In total, US$600,000 in grant funding will be awarded for increases in animal lives saved, as well as a photo contest and general participation.
For more information about the 2013 ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100K.
American Society for the Prevention of Cruelty to Animals announced that a total of 56,232 pets found homes during the 2012 ASPCA Rachael Ray $100K Challenge, a three-month competition where 50 US shelters worked to increase the number of animals saved in order to win a portion of the more than US$500,000 in prize grants from ASPCA and pet food brand Rachael Ray.
Shelters competed to place more animals in homes, either by adoption, alternative placements or being reunited with their original owners. During the competition, contestants saved 14,376 more cats and dogs from August through October as they did in the same three-month period in the 2011 competition.
ASPCA and Rachael Ray awarded the following prizes:
•US$100,000 Grand Prize and South Central Division Prize: City of San Antonio Animal Care Services in San Antonio, Texas, USA
•US$25,000 2nd Place Prize and $20K West Division Prize: Canyon County Animal Shelter in Caldwell, Idaho, USA
•US$25,000 Community Engagement Award: Animal Rescue League Shelter and Wildlife Center in Pittsburgh, Pennsylvania, USA
•US$20,000 Southeast Division Prize: Humane Society of Charlotte in Charlotte, North Carolina, USA
•US$20,000 North Central Division Prize: Toledo Area Humane Society in Maumee, Ohio, USA
•US$20,000 Northeast Division Prize and $10K Most Improved Player: Baltimore Animal Rescue and Care Shelter in Baltimore, Maryland, USA
•US$10,000 Most Improved Player North Central Division: Medina County SPCA in Medina, Ohio, USA
•US$10,000 Most Improved Player Southwest Division: Arizona Animal Welfare League & SPCA in Phoenix, Arizona, USA
•US$10,000 Most Improved Player Central Division: Animal Outreach of the Mother Lode in Diamond Springs, California, USA
•US$10,000 Most Improved Player Southeast Division: Big Dog Ranch Rescue in Wellington, Florida, USA
Applications for the 2013 ASPCA Rachael Ray $100K Challenge open on January 3, 2013.
Animal rescuers from all over the U.S. are lending their efforts to help pets affected by the recent storms in the South and Midwest, according to reports.
Volunteers and organizations are providing supplies, transportation and shelter to dislocated, lost and injured animals. The ASPCA, PetSmart Charities, the Humane Society of the United States, Code 3 and Wayside Waifs have been erecting temporary shelters, distributing supplies and helping to transport animals out of shelters in affected areas. "Our goal is to get displaced animals back to their owners and house those animals until their owners can get on their feet," said Tim Rickey, senior director of the ASPCA's field investigations and response team.
Donations to the efforts can be made through the Humane Society of West Alabama, the Tuscaloosa Metro Animal Shelter, Birmingham Jefferson County Animal Control or the ASPCA.
The debate over the nutritional completeness of a vegetarian cat food continues with two groups disagreeing on what is best for cats, according to ZooToo.
“A vegetarian diet for your companion animal is ethically consistent with animal rights philosophy,” said the People for the Ethical Treatment of Animals (PETA).
However, the American Society for the Prevention of Cruelty to Animals (ASPCA) said feeding vegetarian diets to cats cannot be done correctly.
“At first, cats may appear to be doing satisfactorily on vegetarian or vegan diets,” the group said. “But over time nutritional deficiencies may occur. When it comes to felines, it really is best to provide a diet that includes meat.”
