Del Monte donates 3,000 pounds of cat food to PAWS San Francisco

Pet food manufacturer Del Monte Food's Morris the Cat Facebook campaign banner for the 2012 US election received more than 92,000 shares. This resulted in a donation of 3,000 pounds of the pet food company's 9Lives cat food to Pets Are Wonderful Support (PAWS) San Francisco, California, USA.


Del Monte delivered 3,000 pounds of cat food to Pets Are Wonderful Support San Francisco in November 15.

During the campaign, users could visit Morris' Facebook page to download a free election poster, and then insert their own cat's face to share with Facebook friends and Twitter followers. For each share, the company donated one bowl of cat food, up to 3,000 pounds. 

9Lives finds cats not getting proper nutrition

A survey commissioned by 9Lives of US cat owners found that 94% are confident they feed their cats the most nutritious meals possible. However, 48% admit they’ve fed their cat table scraps, which do not provide the essential nutrients cats need.
In order to help owners be aware of the nutrition cats need, 9Lives is offering its online Nutrition Simulator, which provides nutritional advice and information on selecting the proper peffood for a cat.