After compiling final show numbers, the American Pet Products Association and Pet Industry Distributors Association announced that Global Pet Expo 2010 exceeded attendance expectations.
The show featured 803 exhibitors, 2,250 booths and more than 3,000 new product launches. Approximately 4,495 pet product buyers from around the world attended, up from last year’s 4,100 buyers.
Showing posts with label 2010 Global Pet Expo. Show all posts
Showing posts with label 2010 Global Pet Expo. Show all posts
Friday, April 23, 2010
Friday, April 9, 2010
Latest trends seen at Global Pet Expo
More than 3,000 new products were presented by 779 exhibitors at the recent Global Pet Expo in Orlando, Florida, USA.
Among the new products, “We're seeing more and more of the same trends in pet health, wellness and fun that we see in our own lifestyles,” said Don Tomala, managing partner of Matrix Partners, an advertising and PR firm specializing in pet products. "These days, we are constantly looking for newer and better ways to stay healthy, fit and happy. These trends are just as important for pet parents and the products they buy for them.”
Among the new products, “We're seeing more and more of the same trends in pet health, wellness and fun that we see in our own lifestyles,” said Don Tomala, managing partner of Matrix Partners, an advertising and PR firm specializing in pet products. "These days, we are constantly looking for newer and better ways to stay healthy, fit and happy. These trends are just as important for pet parents and the products they buy for them.”
Friday, April 2, 2010
Nature's Variety presents research, new logo at expo
Nature's Variety, a manufacturer of raw frozen petfood, presented research on raw diets for dogs and unveiled a new look for its brand at the 2010 Global Pet Expo in Orlando, Florida, USA.
The research was conducted independently by Kelly Swanson, PhD, associate professor of nutrition and animal sciences at the University of Illinois at Urbana-Champaign, with his team. Preliminary results of the study, which Swanson and Nature's Variety said was the first conducted on raw dog foods, showed high palatability and digestibility for the diets tested.
Beginning with a new, more contemporary brand logo, Nature's Variety has also reworked its product packaging and overall brand identity to reflect its new company purpose, “Empowering people to transform the lives of pets.”
The research was conducted independently by Kelly Swanson, PhD, associate professor of nutrition and animal sciences at the University of Illinois at Urbana-Champaign, with his team. Preliminary results of the study, which Swanson and Nature's Variety said was the first conducted on raw dog foods, showed high palatability and digestibility for the diets tested.
Beginning with a new, more contemporary brand logo, Nature's Variety has also reworked its product packaging and overall brand identity to reflect its new company purpose, “Empowering people to transform the lives of pets.”
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